Your customers’ inboxes are filled with emails, each one clamouring for attention. Why should they open yours? First of all, you need to give them a reason to open it by giving your email a subject line which has them thinking: “I MUST read this email!” But that’s just the first step. You’ve then got to make sure you get your message across in as concise and engaging a way as possible because nobody likes longer than necessary, boring emails. I’ve learnt this craft by writing dozens of emails to massive email lists. Get in touch if you’d like me to help you out.