1. Know your audience/The curse of knowledge The first thing people tend to do when preparing a presentation is to think “Right, what do I want to say?” This sets the whole thing off on the wrong foot. Starting to prepare your content without thinking about your audience puts you under the curse of knowledge. […]
The Magic 8 Ball’s continued success gives us some clues as to what kind of marketing stands the test of time. The Magic 8 Ball is ranked #18 in Time’s list of 100 greatest toys of all time. It’s achieved this success against newer high-tech toys such as drones and video games. So how has […]
Got a product to sell and you need to know how to market it? Or maybe a campaign to launch and you need to decide what the big idea will be? Or maybe you have a presentation to give and you need to decide what your main points will be and how to deliver them. […]