Advertising toothpicks for One Minute Briefs:
Advertising toothpicks for One Minute Briefs:
1. Know your audience/The curse of knowledge The first thing people tend to do when preparing a presentation is to think “Right, what do I want to say?” This sets the whole thing off on the wrong foot. Starting to prepare your content without thinking about your audience puts you under the curse of knowledge. […]
Here’s a little concept I created for advertising voting in the run up to the UK general election. One Minute Briefs teamed up with the I Give an X project to set the brief. You can read more about I Give an X on their website. I’m kind of ashamed of the visual because it’s […]