The Magic 8 Ball’s continued success gives us some clues as to what kind of marketing stands the test of time. The Magic 8 Ball is ranked #18 in Time’s list of 100 greatest toys of all time. It’s achieved this success against newer high-tech toys such as drones and video games. So how has […]
How would you advertise bin bags? Here’s my quick idea in response to a recent brief from the guys at One Minute Briefs (click image to enlarge): What line would you use? With a bit more thought I’m sure there are loads of ideas around different words for rubbish: trash, garbage, refuse, waste etc. Have a go and […]
Transport for London recently held a contest, asking people to submit poems about etiquette on the London Underground. I saw the advert and wrote a few, only to find out that the deadline for submissions had passed! I’m posting them here anyway but you can check out the poems of previous winners on the Travel Better London […]
I’ve recently been enjoying a little presentation by legendary copywriter Luke Sullivan which he gave at Miami Ad School a few years back. The emphasis of his presentation is that ‘simple gets noticed’. The idea that simplicity is desirable in advertising isn’t new, but Sullivan has a way of putting things that brings the message […]
Got a product to sell and you need to know how to market it? Or maybe a campaign to launch and you need to decide what the big idea will be? Or maybe you have a presentation to give and you need to decide what your main points will be and how to deliver them. […]