Transport for London recently held a contest, asking people to submit poems about etiquette on the London Underground. I saw the advert and wrote a few, only to find out that the deadline for submissions had passed! I’m posting them here anyway but you can check out the poems of previous winners on the Travel Better London […]
I’ve recently been enjoying a little presentation by legendary copywriter Luke Sullivan which he gave at Miami Ad School a few years back. The emphasis of his presentation is that ‘simple gets noticed’. The idea that simplicity is desirable in advertising isn’t new, but Sullivan has a way of putting things that brings the message […]
Got a product to sell and you need to know how to market it? Or maybe a campaign to launch and you need to decide what the big idea will be? Or maybe you have a presentation to give and you need to decide what your main points will be and how to deliver them. […]
How do you sell the benefits of a real Christmas tree? Here’s an idea in response to a brief from One Minute Briefs. The kind of tree to advertise wasn’t specified but I thought the “Fake vs. Real” idea was worth a crack. ***UPDATE: This was chosen as a WINNING entry!*** Thanks OMB! Check out […]
Ad for Rosetta Stone, the language learning company. The brief from One Minute Briefs was to “Advertise learning a language as the ultimate New Year’s resolution”.